Target achieved? Let the world know!
Project teams dedicate years to achieving the targets your project set out to achieve. Once achieved … the focus often shifts immediately to the next deadline. Hard-earned results are more often than not filed away in a dense report, read by only a handful of people.
I am not advocating against donor reporting, but reporting alone rarely does justice to the effort, ingenuity, and persistence that made those results possible. Your efforts deserve to be proudly shown to the world! Together we can make your achievements shine and become the best ambassadors of your work.
Mapping out a water project
Only a highly capable team can deliver ten pilot projects in a challenging setting like Benin’s Ouémé Delta, while at the same time strengthening local voices in decision-making. Having successfully reached the end of the project, the project’s team wanted to celebrate their achievement with something that went beyond the required donor reporting.
After a few rounds of discussion, it became clear this project deserved more than a standard flyer. We chose to tell the story by showing where each pilot action took place, using a format you don’t see much anymore: a fold-out map. After tracking down a printer specialised in map production, we designed the document around the act of unfolding itself. Thinking carefully about what the reader would see first, what would come next, and how the narrative would reveal itself, fold by fold.
The result feels different the moment you hold it. Instead of skimming text, readers lean over the map, follow waterways, and discover where each pilot action took place. It turns into something people want to explore, talk about, and pass along. Exactly the kind of outcome-focused storytelling that helps good projects get the attention they deserve.
